Freehand Goods Saves Florida Land Forever

Images courtesy of Freehand Goods.

Conservation Florida and Freehand Goods Partner to Save Florida Land Forever: How an Orlando retailer protects water, wildlife,
and way of life.

Orlando, Fla. (June 24, 2022) — How can a brand save state land? Conservation Florida and Orlando-based artisans, Freehand Goods and Veronica Steiner, share state pride and a common goal. Currently leading conservation projects on over 100,000 acres statewide, Conservation Florida’s mission to protect Florida’s natural and agricultural landscapes for future generations relies on grassroots advocacy and community support.

By creating This Brand Saves Land (TBSL), a corporate philanthropy campaign, Conservation Florida generates a mutually beneficial partnership opportunity for businesses, like Freehand Goods, whose values align with the protection of natural and agricultural landscapes throughout the state.

“These projects protect some of the rarest habitats and species in the world. We collaborated with wildlife surrealist professional Victoria Steiner to raise awareness by releasing at least one new design every month for a year,” said Freehand Goods co-owner Jacob Zepf. “Successfully raising over $6,500, the designs are available as art prints, stickers, magnets, keychains, notebooks, tank tops, and more. As Floridians, we should take pride in protecting our paradise.”

This cause-related marketing opportunity is right for businesses that have a strong affinity for what keeps Florida, Florida - including native plants and wildlife, freshwater, wildlife corridors, family farms and ranches, and nature-based recreation.

“This initiative benefits Conservation Florida’s statewide conservation mission, our partners, and Florida land and water – all in one,” said Conservation Florida President and CEO, Traci Deen. “Businesses that sign up for the program can support land conservation in a meaningful way and showcase their company values to consumers, it’s a win-win!”

Conservation Florida’s success has always been bolstered by partnerships. By partnering with businesses that share the same vision for Florida’s conservation future, Conservation Florida will expand its programs, its land protection pace, and propel land conservancy to new conservation heights. This Brand Saves Land is a way for businesses to highlight their values, social responsibility, and how they are giving back to the community.

"As a fourth-generation Floridian, there’s nothing more important than using my art as a tool to help save land for our native wildlife," said wildlife surrealist Veronica Steiner. Protecting the land they need to thrive is exactly what drew me to Freehand Goods and Conservation Florida. People loved the series of 14 illustrations, and hopefully saving land is a little more personal seeing these pieces in their homes."

We invite you to join Conservation Florida as a business partner today. This Brand Saves Land is more than just corporate philanthropy. It's a co-branding opportunity that tangibly demonstrates your company's commitment to a healthy future for Florida. Visit conservationfla.org to learn more.

About Conservation Florida:

Conservation Florida is a statewide accredited land conservancy working to conserve Florida’s water, wildlife, wild places, and protect the Florida Wildlife Corridor. Our conservation projects support Florida’s native plants and wildlife, fresh water, wildlife corridors, family farms and ranches, the economy, and nature-based recreation. Since its founding in 1999, Conservation Florida has prioritized strategic and evidence-based land protection and has saved over 30,000 acres of critical habitat.