Conservation Florida Announces ‘This Brand Saves Land’ Corporate Partnership Opportunity
Conservation Florida seeks business partners interested in joining forces for the protection of natural and agricultural landscapes throughout Florida.
ORLANDO, Florida (April 19, 2021) — Conservation Florida, a statewide leader in land conservation, launches its This Brand Saves Land™ corporate philanthropy campaign. It offers a mutually beneficial partnership opportunity to businesses whose values align with the protection of natural and agricultural landscapes throughout Florida. This initiative benefits Conservation Florida’s statewide conservation mission, its partners, and Florida land and water all in one fell swoop. Businesses that sign up for the program can support land conservation in a meaningful way and showcase their company values to consumers.
Do you love Florida? Us, too!
This cause-related marketing opportunity is right for businesses that have a strong affinity for what keeps Florida Florida, including native plants and wildlife, freshwater, wildlife corridors, family farms and ranches, Florida’s economy, and nature-based recreation. Conservation Florida tackles projects that have a global significance and protect some of the rarest habitats and species in the world. These land protection successes have earned Conservation Florida a reputation for finding creative and common-sense approaches to land conservation.
Conservation Florida’s success has always been bolstered by partnerships. By partnering with businesses that share the same vision for Florida’s conservation future, Conservation Florida will expand its programs, its land protection pace, and propel the land conservancy to new conservation heights. This Brand Saves Land™ is a way for businesses to highlight their values, social responsibility, and how they are giving back to the community.
“This Brand Saves Land is a new and exciting way for businesses to be involved in our shared Floridian community and display their support for land conservation directly to their customers. The combined power from corporate partnership will energize and increase our protection of the natural beauty of Florida for generations to come.”
This Brand Saves Land™ is more than corporate philanthropy. It is a co-branding opportunity that demonstrates your business’s commitment to a healthy future for Florida. There are many ways to participate but pledging a percentage of annual sales, for example, would allow for your use of the This Brand Saves Land™ logo in accordance with the campaign's terms and conditions. The logo is customizable to fit each business’s preference.
The logos for This Brand Saves Land™ are customizable to reflect your brand’s unique products.
In an era of social responsibility, consumers make decisions based on a company’s social and environmental responsibility. Cause-related marketing campaigns have been shown to directly drive sales and boost a company’s public image. There is growing evidence that consumers will choose a brand affiliated with a cause. A Cone Cause Evolution Survey found that, when cost and quality are equal, 87% of consumers would switch to a brand that supports a cause. The study also found that 61% of consumers are willing to try a new product if it's related to a cause.
Businesses that partner with Conservation Florida sign on to the larger goals of the campaign. All corporate partners who take part in the This Brand Saves Land™ campaign will help generate publicity for the campaign, which will amplify the campaign’s reach and impact by creating awareness of the campaign and benefit participating organizations.
This Brand Saves Land™ is a bold step for land conservation efforts in Florida. Businesses that link arms via This Brand Saves Land™ will play a vital part in protecting Florida’s future. Join us!
About Conservation Florida
Conservation Florida is a statewide accredited land trust with a mission to save Florida’s natural and agricultural landscapes for future generations. Our conservation projects support Florida’s native plants and wildlife, fresh water, conservation corridors, family farms and ranches, the economy and nature-based recreation. Since our founding in 1999, Conservation Florida has led the way in strategic and evidence-based land protection and has saved over 30,000 acres of critical habitat through acquisition, facilitation and incubation of conservation projects.
We save land by developing conservation strategies, exploring funding sources and purchasing or accepting donations of land and conservation easements. Our other services include providing expertise to guide landowners through the land protection process, serving as a trusted community partner to support statewide land conservation and promoting land conservation through effective education and advocacy. Our vision is large-scale, and we are 100% committed to conservation in the state of Florida – for nature, for people, forever!
